Synthetic Experience
A Fashion Campaign that explores the potential of storytelling within fashion marketing. Through the creation of the fictional brand Black Label, inspired by the dark and avant-garde nuances of techno, the campaign is centered around a fashion film and an advertorial. Each element, from the industrial aesthetic to building each characters story, is designed to reinforce the brand's visual and conceptual identity. With a minimalist and symbolism-laden approach, the narrative invites the viewer to immerse themselves in a sensory experience, where fashion unfolds as a language of emotional connection.
Directed by: Arianna Castellanos Pansini - Models: Daniela Durán, Ariane Berrozpide, María Redondo, Carla Rubio - Music: Colorblindguyy - Makeup: Mark Soler, Delfina Luna
Camera: Jose Prados - Special thanks to: Iván Luzón, Mark Blundell, Akene Camín, Francisco Cuellar
Never Not - Campaign
It is a conceptual fashion campaign created for independent designer, Kaden Nguyen. The photographic series follows two rebelling youths outcasted from society, being forced to find shelter in the derelict structures they find. Targeted at a young, unisex audience, the brand embodies the spirit of freedom and subversion inherent in punk aesthetics. Each garment focuses on functionality and wearability, but uses heavy materials and exagerated elements to create a unique look.
Directed by: Arianna Castellanos Pansini - Models: Gavin, Jocelyn - Clothing: Kaden Nguyen
What's for dinner?
"What's for dinner?" is a series of three posters that explore the relationship between luxury and consumption. Instead of food, high-end clothing takes center stage at the table, symbolizing how, in our society, luxury goods are often prioritized over basic needs.The series aims to raise awareness, not by criticizing brands, but by questioning the choice to prioritize appearances even when basic needs remain unmet.
Designed by: Arianna Castellanos Pansini
This is just a plus
A collection of additional projects that showcase my journey to defining my personal style. From editing promotional videos to capturing fashion photography, this section features a variety of works that complement my primary focus on creative direction, photography and styling.
Made by: Arianna Castellanos Pansini